When Borat came out in 2006, it was one of those shifts in comedy that often heralds a new age and style of humour. Many waited to see what would follow. Audiences got Brüno… and that was it.
The reason Sacha Baron Cohen’s brand of prank comedy didn’t take off was because it’s very hard to do well. What separated Cohen’s movies from the comedy of The Tom Green Show or Just for Laughs! Gags was his talent, his daring ability to goad unwitting people, and his sheer devotion to the bit. Johnny Knoxville is…